info@fmf.co.th
(+66) 097-034-6625
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Customer
Bumrungrad International Hospital
Southeast Asia's largest international hospital located in Bangkok. About 40% of patients are expats, tourists or medical travelers from 190 different countries
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Strategic Goals
Promoting the clinic's services in other countries to attract clients as medical tourists.
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Topic Analysis
Promoting medical topics on the Internet is highly specialized, particularly when the goal is to promote a clinic based in a different country. This presents an engaging challenge.
Our initial focus was analyzing and enhancing the medical tourism industry's online presence through effective SEO strategies.
Reasons for treatment in another country
40%To receive high-tech care32%better health care15%Urgent assistance9%To save money4%other
The Bumrungrad International Hospital offers a variety of services. We conducted a separate analysis of each area, focusing more on their priority treatment fields. When examining their competitors, we took into account key aspects such as:
- Traffic sources;
- Website structure;
- Content on service pages;
- Algorithm to generate meta tags for categories developed and implemented;
- Link strategies.
After distinguishing the competitors' key attributes, strengths, and weaknesses, we examined the current Bumrungrad International Hospital website and its performance.
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Website Performance Review
Our analysis identified issues with the current semantic core, with the main ranking keywords tied to the brand. We, therefore, decided to improve the website's traffic and organic traffic conversion rates.
We conducted a thorough technical SEO analysis of the website and identified issues with meta tags, descriptions, H1, and image attributes. The website also had broken links and unoptimized images, which were slowing down the page loading speed and negatively impacting user behavior.
We promptly communicated all the issues to the client, explaining their significance.
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Resolving Issues
Rectifying Mistakes
Our initial step was to correct the technical and software mistakes that were negatively impacting the website's search engine ranking. As a result, we were able to improve the page loading speed and edit the meta tags on most pages.
SEO Semantics: Expanding the Hospital's Target Audience
To expand the target audience, we revised, enhanced, and segmented the semantic core. We compiled a list of stop words and identified low-frequency queries.
Optimizing Medical Content for SEO: A Crucial Strategy
We proposed changes to the design of the landing pages for the main priority areas, simplifying information delivery to the user and enhancing user behavior. Moreover, we created updated texts with detailed descriptions of each service and a sales-oriented slant.
Often overlooked, this approach is critical as it simplifies the visitor's understanding of the specific services they are interested in, subsequently converting them into clients.
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Results
Increased Traffic and Improved User Engagement
In evaluating the success of our SEO strategy for Bumrungrad International Hospital, we focused on key performance indicators (KPIs) that reflect both the effectiveness and efficiency of our approach.
One of the most significant measures was the Return on Investment (ROI). Following the implementation of our SEO tactics, the hospital experienced a notable increase in patient inquiries and conversions, directly attributable to improved search engine rankings. The ROI, calculated by comparing the cost of our SEO services against the additional revenue generated, showed a significant positive return. Additionally, we monitored other vital metrics such as average session duration, bounce rate, and conversion rate.
All of these metrics exhibited marked improvements, demonstrating not only increased traffic but also enhanced quality of visitor engagement with the hospital's website.
This comprehensive approach underscores the effectiveness of our SEO strategy in driving tangible business results for Bumrungrad International Hospital.