Effective Influencer Marketing for New Shopping Center in Patong, Phuket

Stage 1: Placement Options

For effective social media influencer collaboration in Thailand, the customer was presented with strategic placement options in major social networks, widely used by the target audience. This approach focused on Instagram marketing strategy for retail spaces and engaging influencers for retail promotion.

In the influencer outreach for Thai shopping centers, we carefully selected influencers based on their content themes, audience engagement, and relevance to the lifestyle and travel sectors. Out of numerous candidates, 40 influencers across various platforms were shortlisted.

We eventually collaborated with five influential Instagram accounts, four of whom have a significant presence in Thailand. Their diverse content themes ensured that information about Central Patong was integrated seamlessly and authentically, resonating with audiences interested in Thai lifestyle and culture.

A well-known TV host and actress, with extensive travel experience and a significant follower base, was also chosen for this campaign. Her posts added substantial value to our Instagram marketing in Thailand.

A consistent visual style includes brand positioning, brand colors, fonts, tokens for creating photos or videos. Working through all these elements provides users with a pattern of associating certain element combinations with a particular brand.

Since the visual style should be easily remembered and scaled onto different media, we chose 3 figures: triangle, rectangle and circle as basic design elements.

Stage 2: Placement Options

Our team worked closely with the influencers to craft posts that aligned with their unique styles, ensuring the utmost nativeness of advertising integration. This included personalized visits to the shopping center, interactive Stories, and engaging posts that blended organically into their respective feeds.

For instance, one influencer shared her experience of exploring the shopping center, complementing her feed's theme and engaging her followers in meaningful discussions about the venue. Another influencer created a series of Stories, comparing shopping experiences across Thailand, emphasizing Central Patong's unique offerings.

A popular TV host shared a relatable story about her anticipation for such a shopping center, enhancing the authenticity of the message. Additionally, an influencer known for traveling in Asia highlighted Central Patong in a post about the top shopping destinations in the region, adding informative value for the audience.

Stage 3: Publications in Another Social Media

In another social media channel, our advertising strategy focused on engaging tourism communities online. The campaign targeted specific groups discussing tourism, leveraging the platform's community-focused nature. This low-budget approach garnered over 60,000 views with a notable cost-per-thousand impressions (CPM). The campaign sparked significant interest in Central Patong, evident from the audience interactions.