From Local Leader to
Global Healthcare Brand

Customer

One of Bangkok’s largest and most reputable hospitals (NDA)

Project Goals

Reach the top of search results for medical services in Thailand targeting international patients — especially from the Middle East, Asia, and Southeast Asia.

Duration

3 months (2024)

Our Solution

In today’s competitive healthcare market, ranking high on Google is no longer optional — it’s essential, especially for hospitals aiming to attract international patients.

Despite a strong local reputation, the hospital’s website lacked visibility innon-Thai markets. Their content was not optimized for foreign-language queries, and international patients were struggling to find them through organic search.

Our Strategy: Global Outreach with Local Trust

To solve this, FMF executed a hybrid SEO strategy combining:

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Website optimization
Technical on-site SEO and international keyword optimization
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Targeting
Targeted Outreach campaigns in key countries
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Articles
These outreach articles weren’t generic backlinks — they were strategic content pieces written in the native language of the target market (Arabic, Bahasa Indonesia, Vietnamese, etc.), published in reputable local media, and tailored around keywords like:
  • “Best hospitals in Thailand for foreigners”
  • “Medical tourism Thailand [country]”
  • “Where to get health check-up in Bangkok [in Arabic]”

Results

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TOP-3
Within 3 months, the hospital ranked on the first page of Google in several countries for top medical tourism queries.
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Traffic Growth
Organic traffic from overseas markets surged, with inbound inquiries from patients in the UAE, Vietnam, and Indonesia increasing significantly.
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Growing Requests
Their international service team began receiving direct requests from abroad — all without paid ads.

Why This Works

In global SEO,trust is language-based. Local-language content, especially from trusted sources within each country, sends a strong signal to Google and builds confidence with international audiences.

At FMF, we specialize in placingnative-language articles in high-authority publications across:

  • The Middle East
  • Southeast Asia
  • East Asia

This outreach approach supports not just link building, but real international visibility and inbound results for brands ready to expand globally.

Ready to Go Global? Whether you’re in healthcare, education, or e-commerce — we can help you grow beyond Thailand. Talk to FMF about international outreach strategies that convert searches into clients.

Let's discuss your next project