Creating a service HPromise to provide users with a catalog of used cars

  • Customer
    “Hyundai Motor” is the distributor of South Korea car manufacturer «Hyundai Motor Company». The leading positions of Hyundai in the national automobile market are mainly achieved due to “Hyundai Motor”.
    H-Promise
  • Goals
    • To increase sales of automobiles by H-Promise programme;
    • To increase customers’ involvement in the trade-in mechanism;
    • To automatize reporting on H-Promise programme and trade-in mechanism.
  • Tasks
    • To provide a customer with the catalogue on cars with mileage all over Thailand;
    • To provide a customer with an opportunity to put a request for evaluating his/her car for sale without leaving their houses;
    • To provide a dealer with an opportunity to enlarge the catalogue on cars with mileage;
    • To provide a dealer with an opportunity to instantly get requests for evaluating a customer’s car for sale;
    • To create the system of automatic reports on H-promise programme and Trade-in mechanism.
  • Solution
    Creating a web-service HPromise
  • Service description

    After thorough testing, website optimization and marketing strategy, we provide technical support for the website and recommendations for website improvement in accordance with client's requirements and market changes.

  • Content

    Customer’s Interface

    H-Promise Programme

    A customer can find an automobile certified by H-Promise programme all over Thailand by filtering prices, mileage, automobile characteristics. The service provides a possibility to compare indicators of several cars with one another.

    The service allows a customer to ask a dealer, to book a car or plan its test-drive.

    The service contains a Credit calculator for a customer to count loan terms:

    • To choose the sum of his/her first payment;
    • To define the loan period.

    To choose a bank in the list of banks – Hyundai partners. A customer can print out a loan agreement for each bank or send it to e-mail.

    Trade-in Mechanism

    A customer can send online data on his/her automobile to be evaluated. To do that it is necessary to indicate:

    • A dealer;
    • Contact data;
    • Information on the automobile.

    The data to be evaluated will be automatically sent to the dealer.

    Dealer’s Interface

    Each dealer can put automobiles for sale by H-Promise programme:

    • Manually (file upload - xml+jpg, xls+jpg, zip);
    • Automatically (SOAP or POST protocols).

    Using his/her personal account dealer can work with:

    • Evaluation requests;
    • Booking a purchase;
    • Customers’ questions.

    Distributor’s interface

    The service provides a distributor with the module depicting reports that can be uploaded.

    Report list:

    • Dealers’ activity in updating portal data;
    • Total number of automobiles on sale;
    • The number of sold automobiles with mileage within the period;
    • Total number of automobile in stock;
    • Statistics on upload errors made by dealers;
    • Statistics on requests processed by a dealer;
    • Statistics on customers’ viewing automobiles on the portal;
    • An average sale price for an automobile with mileage;
    • An average purchase price for an automobile with mileage;
    • Revenue from selling automobiles with mileage;
    • Gross profit;
    • Efficiency;
    • Automobile share on sales;
    • Warehouse turnover in months;
    • An average cost per one automobile on sale;
    • Profit percentage on investments;
    • Changing an automobile price in the sale process;
    • Cars sold (payment justifications).
  • Results

    300 /month
    Average number of sales through the service
    800 /month
    Average number of requests through the portal
    8h 1h
    Reduced time spent on collecting reports

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