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LINE it!Customer
Leading Chinese Luxury Car Dealer (NDA)
Project Goals
A leading Chinese luxury car dealer partnered with FMF to boost its online presence, increase website traffic, and enhance user engagement.
- Increase organic traffic and improve search rankings
- Optimize website content and structure for better user experience
- Implement an SEO-friendly content strategy to attract more potential buyers
Challenges &
Initial State
The client’s website served as a central hub for showcasing luxury vehicles, but it faced several key challenges:
Additionally, all website modifications required approval from the official importer, which limited flexibility in implementing SEO changes.
To overcome these obstacles, FMF conducted a full website audit and implemented a strategic SEO roadmap to drive measurable improvements.
A Multi-Phase
Approach
The project was executed in three key phases, addressing technical SEO, content strategy, and user engagement enhancements.
- Fixed duplicate pages and URL inconsistencies, ensuring a clean site structure;
- Implemented structured metadata to improve indexing in Google & Baidu;
- Optimized website speed and performance to enhance user experience;
- Created automatic redirection rules for outdated or broken links.
- High-quality interior & exterior images
- Detailed specifications, pricing, and feature breakdowns
- SEO-optimized descriptions tailored to rank for competitive search queries
- New blog articles covering model comparisons, buyer guides & industry trends
- FAQ pages answering common customer questions
- Localized content tailored for target market preferences
- Luxury car model searches
- Location-based dealer searches
- Financing & special offer queries
- Local business directories & automotive forums for authoritative back links
- Collaboration with influencers & industry publications to boost visibility
Key Results
By executing a well-structured SEO & content strategy, FMF helped the client maximize their digital footprint and generate higher-quality leads.
For automotive dealers,a strong digital presence is non-negotiable. By optimizing website performance, enhancing content, and implementing advanced SEO techniques, FMF successfully transformed the client’s online visibility and lead generation capabilities.
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