Omni-Channel Digital Campaign | Agency FMF in Thailand

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Omni-Channel Digital Campaign

Industry Challenge

Leading European fintech company known for its innovative approach to digital financial services (NDA)

Project Goals

Boost brand awareness across ASEAN’s financial and investment audience
Establish credibility and trust through top-tier local media
Launch a multi-format digital campaign with measurable performance
Drive qualified traffic and user acquisition to the client’s platforms

Our Solution

We crafted a strategic digital media plan aligned with user behavior and platform strengths throughout ASEAN:

Programmatic Banner Ads in Tier-1 Online Media

We delivered premium placements in the most influential financial and news media across ASEAN markets.

Geo-targeted creatives per country
Optimized for CPM & CTR
Mobile-first dynamic ad formats

Outreach & Sponsored Articles

We developed SEO-optimized editorial content and placed it across20+ trusted online publications in the region.

Educational, localized articles
Strong call-to-actions
Thought leadership on digital finance & fintech

Co-Branded Video Content with Media Brands

We co-produced video features and editorials with established media partners:

News room interviews with industry journalists
Short-form social clips (Reels, TikTok)
Mini-documentaries published on YouTube and media homepages

Native & In-Feed Advertising

Through native advertising platforms and direct publisher integration, we inserted content-driven formats directly into editorial feeds.

Scroll-stopping ad units
Contextual targeting for high engagement
Seamless reader experience

Performance Retargeting Funnel

We implemented a data-driven remarketing strategy targeting high-intent users:

Landing page A/B testing
Custom lead generation paths
Audience segmentation for ongoing nurture campaigns

Results (in 60 Days)

+1.5M

banner impressions across top-tier ASEAN publishers

950K+

video views with 72% average completion

+46%

conversion rate uplift from retargeting flow

x2.1

CTR above the fintech industry avg

20+

articles published in local languages

This project demonstrates FMF ability to execute multi-market omni-channel strategies that resonate with audiences across ASEAN. Through a combination of trust-based content, targeted media, and performance optimization, we helped a European fintech brand make a lasting impression in one of the world’s fastest-growing regions.

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