PPC Campaign Overhaul.
From Audit to 2.5x More Traffic

We began by conducting a detailed audit of the existing PPC campaign. Our analysis revealed several pain points:

• Many ad groups contained outdated or irrelevant keywords
• A high bounce rate caused by unqualified traffic
• Ads lacked extensions(sitelinks, callouts, mobile formats), reducing their visibility and relevance
• No structured A/B testing was in place
• These mantic core hadn’t been updated in over a year, making the campaign inefficient

We created a brand-new, high-intent semantic core tailored specifically for local automotive buyers:

• Manually filtered out low-performing and irrelevant keywords
• Grouped keywords by customer intent (new cars, test drives, trade-in, etc.)
• Applied negative keywords to cut wasted spend
• Focused on high-converting search phrases relevant to the Japanese brand and dealership’s services

We restructured all active campaigns and launched new ad creatives:

• Developed multiple ad variations for A/B testing
• Implemented UTM tags for advanced performance tracking
• Added ad extensions: sitelinks, callouts, and structured snippets
• Included mobile-optimized ads to boost conversions from smartphones
• Ensured alignment between ad text and landing pages to improve quality score