Comprehensive promotion of wedding.net portal in India

  • Customer

    wedding.net

    Biggest wedding portal in India according to similarweb.com

    H-Promise
  • Project launch

    June, 2016

  • Features

    The search engine is Google. Subdomain structure is functioning.

  • Short list of tasks

    • Gathered and clustered semantics for all regions. Divided by geo-dependent and geo-independent queries;
    • Market analytics, revealed competition and growth areas;
    • Campaign to attract initial audience through facebook.com carried out;
    • Position analytics system configured;
    • Algorithm to generate meta tags for categories developed and implemented;
    • Algorithm to generate meta tags for vendor pages developed and implemented;
    • Over 2 500 SEO texts written and posted;
    • Micro markup for category pages and vendors implemented;
    • Interlinking system for category pages developed and implemented;
    • All the duplicate content found and deleted, constant monitoring of mistakes in the webmaster panel, “HTML Optimization” tab;
    • Ongoing research and options to increase the effectiveness of promotion. Last cases: purchasing side projects as position donors for merging; rejection of subdomain structure;
    • Corrections based on the results of analyzing the entire concept and the order of data submission in each section. Mistakes that can cause direct or indirect (through deterioration of behavioral characteristics) negative effect on positions revealed.
  • Results

    Facebook

    0 2 mln
    subscribers
    5k /month
    clicks from the group
    900k /month
    clicks from advertisement

    Traffic

    0 145k
    per month organic traffic growth

    Visibility

    0% 47%
    Increased visibility of the "venues" section

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