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Customer
Biggest wedding portal in India according to similarweb.com
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Project launch
June, 2016
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Features
The search engine is Google. Subdomain structure is functioning.
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Short list of tasks
- Gathered and clustered semantics for all regions. Divided by geo-dependent and geo-independent queries;
- Market analytics, revealed competition and growth areas;
- Campaign to attract initial audience through facebook.com carried out;
- Position analytics system configured;
- Algorithm to generate meta tags for categories developed and implemented;
- Algorithm to generate meta tags for vendor pages developed and implemented;
- Over 2 500 SEO texts written and posted;
- Micro markup for category pages and vendors implemented;
- Interlinking system for category pages developed and implemented;
- All the duplicate content found and deleted, constant monitoring of mistakes in the webmaster panel, “HTML Optimization” tab;
- Ongoing research and options to increase the effectiveness of promotion. Last cases: purchasing side projects as position donors for merging; rejection of subdomain structure;
- Corrections based on the results of analyzing the entire concept and the order of data submission in each section. Mistakes that can cause direct or indirect (through deterioration of behavioral characteristics) negative effect on positions revealed.
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Results
Facebook
0 2 mlnsubscribers5k /monthclicks from the group900k /monthclicks from advertisementTraffic
0 145kper month organic traffic growthVisibility
0% 47%Increased visibility of the "venues" section