A successful app launch requires more than publishing a listing in the App Store or Google Play. FMF develops acquisition strategies that combine paid advertising, app-store optimization and measurement to attract relevant users and improve campaign efficiency.
We work with mobile products at different stages, from pre-launch planning to ongoing growth. The recommended channels and budget depend on the app category, market, monetization model, tracking readiness and retention data.
Mobile app advertising can support startups, established brands, ecommerce companies, subscription services, marketplaces, fintech products, education platforms, social products and mobile game developers. It is relevant both for new launches and for apps that need to improve acquisition efficiency or enter new markets.
We assess the app, business model, target markets, store listings and analytics.
We define the audience, channels, campaign objectives, events and success metrics.
We recommend listing improvements and produce or adapt advertising assets.
We coordinate conversion events and attribution with your team and available tools.
We configure audiences, locations, bids, budgets and platform-specific settings.
We compare creative, audiences and channels using install and post-install performance.
We explain cost, volume, user quality and the next tests we recommend.
Depending on the scope, your project may include a mobile acquisition specialist, ASO specialist, analyst, project manager, copywriter, designer and motion designer. Technical implementation remains coordinated with your product or development team.
Store rankings, install volumes and revenue cannot be guaranteed. They are influenced by product quality, reviews, competition, budgets, platform algorithms and user behavior. We use compliant acquisition methods and focus on sustainable performance rather than artificial or incentivized ranking manipulation.
Tell us about your app, markets, monetization model and current analytics. We will recommend the next acquisition and measurement priorities.
Southeast Asia's largest international hospital, Bumrungrad International Hospital, located in Bangkok
SEO optimization of Bumrungrad International Hospital website
Biggest wedding portal in India
Placed the portal in the TOP-3 in terms of traffic in India
One of the largest wedding portals in Thailand
Placed the portal in the TOP-1 in visibility and increased organic traffic by 27 times
Leave a request and we will put together a presentation with relevant cases for your project