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Mobile App Advertising Agency

A successful app launch requires more than publishing a listing in the App Store or Google Play. FMF develops acquisition strategies that combine paid advertising, app-store optimization and measurement to attract relevant users and improve campaign efficiency.

We work with mobile products at different stages, from pre-launch planning to ongoing growth. The recommended channels and budget depend on the app category, market, monetization model, tracking readiness and retention data.

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27+ years of work
7 years average LT of our clients
+167% average conversion growth
100+ employees on staff

Mobile App Promotion Services

  • Market, audience and competitor research
  • App Store Optimization review for titles, descriptions, keywords and creative assets
  • Paid app campaigns across suitable advertising platforms
  • Creative concepts and asset testing
  • Attribution, analytics and event-tracking recommendations
  • Campaign optimization around installs or post-install actions
  • Retention and user-quality analysis when data is available
  • Regular performance reporting and growth recommendations

Who Is This Service For?

Mobile app advertising can support startups, established brands, ecommerce companies, subscription services, marketplaces, fintech products, education platforms, social products and mobile game developers. It is relevant both for new launches and for apps that need to improve acquisition efficiency or enter new markets.

How We Work

  1. 1

    Discovery and readiness review

    We assess the app, business model, target markets, store listings and analytics.

  2. 2

    Strategy

    We define the audience, channels, campaign objectives, events and success metrics.

  3. 3

    Store and creative preparation

    We recommend listing improvements and produce or adapt advertising assets.

  4. 4

    Measurement setup

    We coordinate conversion events and attribution with your team and available tools.

  5. 5

    Campaign launch

    We configure audiences, locations, bids, budgets and platform-specific settings.

  6. 6

    Optimization

    We compare creative, audiences and channels using install and post-install performance.

  7. 7

    Reporting

    We explain cost, volume, user quality and the next tests we recommend.

Our App Marketing Team

Depending on the scope, your project may include a mobile acquisition specialist, ASO specialist, analyst, project manager, copywriter, designer and motion designer. Technical implementation remains coordinated with your product or development team.

  • Mobile acquisition specialist
  • ASO specialist
  • Analyst
  • Project manager
  • Copywriter
  • Designer
  • Motion designer

What Results Can App Advertising Support?

Store rankings, install volumes and revenue cannot be guaranteed. They are influenced by product quality, reviews, competition, budgets, platform algorithms and user behavior. We use compliant acquisition methods and focus on sustainable performance rather than artificial or incentivized ranking manipulation.

  • More relevant app installs
  • Improved visibility and conversion on store listings
  • Better understanding of acquisition costs and user quality
  • More effective creative and channel allocation
  • Growth in valuable in-app actions when the product and retention support it

Discuss Your App Growth Plan

Tell us about your app, markets, monetization model and current analytics. We will recommend the next acquisition and measurement priorities.

Send Request

Our Works

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Bumrungrad

Southeast Asia's largest international hospital, Bumrungrad International Hospital, located in Bangkok

SEO optimization of Bumrungrad International Hospital website

Wedding.net

Biggest wedding portal in India

+160% Organic search traffic
+70% Leads from the search

Placed the portal in the TOP-3 in terms of traffic in India

Centerwedding.com

One of the largest wedding portals in Thailand

+160% Organic search traffic
+70% Leads from the search

Placed the portal in the TOP-1 in visibility and increased organic traffic by 27 times

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Let's discuss your next project