Kerry Logistics Website Redesign Concept

At the start of the project, we conducted a comprehensive interview with the client to gather detailed requirements and additional materials. Based on the insights gained, the following key objectives were established:

• Propose a site redesign aligned with the corporate brand identity.
• Recommend the optimal placement strategy for the final product.
• Provide recommendations and cost estimates for future promotion and ongoing support of the developed product.

Stage 1: Competitor Analysis

To develop the most relevant and competitive offering, our specialists conducted in-depth research, selection, and analysis of key competitors. The following companies were identified based on their market presence and characteristics:

The data was collected using specialized tools, followed by an in-depth analysis of SEO metrics. Additionally, the strengths and weaknesses of UX/UI solutions on competitor websites were evaluated. The analysis focused on the following key aspects:

• Marketing indicators
• Core SEO metrics
• Website usability and user experience (UX/UI) criteria
• Effectiveness of content presentation and prioritization

Stage 2: Analysis of the Original Website

Applying the same criteria used in the competitor analysis, we conducted a thorough evaluation of the original website. This process identified both the strengths and weaknesses of the existing solution, providing a clear foundation for improvements.

Stage 3: Concept Development

After gathering and analyzing the data, we developed strategic recommendations for the new website concept.

Using the client’s provided materials, we designed a preliminary layout that incorporated the strongest elements from competitor websites while maintaining Kerry Logistics’ corporate identity. The concept follows persuasive design principles to enhance user engagement.

The first screen contains the most significant information designated both for new users and company’s customers.

The most significant elements for the new audience will be:

• A banner slider highlighting tailored opportunities for different target audience segments.
• Contact details and a prominent “Leave an Inquiry” button for easy interaction.

The great importance for the existing customers are:

• A freight tracking section for quick access.
• Special offers, which can also be displayed on banners.

The second screen presents the company reference information which is necessary for new audience as well as to create the key opinion about the company.

The second screen provides essential company reference information, helping new users form a strong first impression and reinforcing the company’s credibility.

Lower Section includes standard network and footer blocks, redesigned with higher contrast to maintain user focus and engagement.

Stage 4: Proposal Creation and Presentation

Following the audit and competitor market research, we compiled a detailed report supported by presentation materials.