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Customer
KIA Motors, a prestigious and longstanding Korean automotive brand founded in 1944, is renowned for manufacturing vehicles that are perfectly adapted to various country operation conditions, catering to diverse needs and preferences.
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Website Objectives
The primary goal for KIA Motors' website was to elevate brand awareness amidst stiff competition from dealers and to continuously update the vehicle model range. The site adhered to corporate standards set by KIA Motors headquarters, which limited flexibility in editing navigation, design, and functional modules.
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FMF’s Mission
FMF was tasked with enhancing the digital presence and improving the search engine ranking of KIA Motors' website.
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Challenges and Solutions
At the onset, KIA Motors' website struggled with structural and optimization issues. Given the strict corporate guidelines, FMF had to implement minimal yet impactful technical changes.
- Meta-Tag Optimization: The first step involved developing and implementing an algorithm for generating meta-tags, a crucial element for communicating with search engines and improving visibility.
- Image Optimization: To boost image searchability, FMF optimized the alt and title attributes of car images on the website, making them more search-engine friendly.
- Link Structure Improvement: FMF addressed indirect linking issues in site elements like footers, redirecting them to relevant pages, thereby streamlining user navigation and improving SEO performance.
- Robots.txt Adjustments: The team updated the robots.txt file to exclude non-essential pages (like login pages) from search engine indexing.
- Ongoing SEO Maintenance: Given the dynamic nature of KIA's website, with regular updates to news, special offers, and vehicle models, FMF's SEO experts constantly monitored and adjusted strategies to ensure optimal performance. This included managing URL changes and setting up correct redirects.
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Results
The collaboration between KIA Motors and FMF yielded significant improvements in website traffic. Organic search traffic to the KIA Motors website saw a substantial increase, as evidenced by the detailed analytics following our SEO interventions. The website's enhanced user experience and search engine visibility contributed to this success.