SnowCrew TH: Bilingual Ski and Snowboard Trip Website

SnowCrew TH brings Thai skiers and snowboarders together for group trips abroad. Its audience is mostly Thai travellers, many of them planning a first snow trip, alongside English-speaking residents of Thailand.

The community needed a website that does three jobs at once: present the upcoming trips clearly, help people research resorts and plan a trip, and move interested visitors into a conversation on LINE, the channel SnowCrew uses for enquiries.

FMF designed and developed snowcrewth.com and has continued to develop it since its launch in 2025.

The trips section lists every upcoming departure by season, with a filter by country. Each card shows the dates, the starting price, the group size and an availability label, and leads to a detail page with the full programme.

Trip data is stored in a Supabase database, so dates and availability are managed as data rather than as hard-coded pages. Every trip offers two actions: read the details, or apply through LINE.

Each resort has its own guide: where it is, what the terrain and snow are like, who it suits, and which SnowCrew trips go there. The resort index can be filtered by country.

Guides link to the related trips and articles, so a visitor researching a resort is never more than one step from a trip they can join.

The blog holds more than 30 guides on first trips to Japan, budgets, lessons, packing and resort choice. Articles are written in MDX, which lets authors combine text with components such as trip cards and FAQ blocks.

Four topic hubs give readers a structured way in: Japan skiing, Hokkaido skiing, beginner skiing and trip planning. Author profiles show who wrote each guide.

The website is more than a set of static pages. For the Thai site, FMF built the Hokkaido ski planner: a hub page made of interactive modules that turn a guide into a tool visitors can use to make a decision.

• Resort finder. Visitors answer four questions about their level, who they travel with, what matters most and the month, and get matching resorts with the reasons for each.
• Resort comparison. Any two of the five Hokkaido resorts can be compared side by side: who each suits, the transfer from the airport, accommodation, lessons and rental, options for non-skiers, strengths and trade-offs.
• Interactive map. Selecting the airport, Sapporo or a resort shows where it is and how to get there from New Chitose Airport.
• Budget calculator. Visitors switch between a SnowCrew package and independent travel, set the number of adults and children and optional extras, and see an estimated budget per person and for the group. One button prepares an enquiry message for LINE.

The planner shows SnowCrew’s current Hokkaido departures with their dates and prices, so the tools lead directly to trips a visitor can join. Every module works on phones.

The same approach is used elsewhere on the site, including a lesson price calculator and venue finder in the Bangkok indoor ski guide and a destinations map on the homepage.

The whole website runs in English and Thai. Each language has its own URLs, navigation and metadata, and visitors can switch language from any page.

Articles are published per language, so the Thai library can grow at its own pace instead of waiting for a translation of every English guide.

The website is a React application, but every public page is also rendered to static HTML when the site is built. Search engines and social previews receive complete pages, and visitors get the speed of a static site with the interactivity of an app.

• Pre-rendered HTML for every page in the sitemap
• Canonical and hreflang tags that pair each English page with its Thai counterpart
• Structured data for resorts, FAQs, breadcrumbs and the organisation
• An XML sitemap generated during the build
• Analytics events that record contact clicks, so the team can see which pages lead to enquiries
• Automated checks in the build that validate resort and trip pages before a release

The layout adapts fully to phones: a compact header with the language switch, full-width trip cards with both actions within reach, and a floating contact button that opens LINE.

FMF continues to develop the website. New trip seasons, resort guides and articles are added through the same content structure, and the site is deployed on Cloudflare.

The website also links to SnowCrew Club, the community’s membership app, which FMF develops as a separate product.

See the live website at snowcrewth.com.